It's OK to take a break

Speak with any content creator or online influencer, and they will likely admit to you that they struggle to take breaks from posting on social media.

It's a part of content creation culture that probably should change, but likely won't change anytime soon. And that's because even though creating content is and can be a job for many people, the work is not structured in a way that easily allows time for breaks and rest.

Even if you aren't actively recording a video or writing something or officially posting, chances are you are reading or responding to comments, jotting down ideas for tomorrow's work, or questioning whether or not you should document tonight's outing "for the feed" or just put your phone away and enjoy being in the moment.

Talk of "the algorithm" tricks so many of us into thinking we can't go a single day without posting or something terrible will happen. Our posts will stop reaching potential viewers. People will suddenly become less interested in us. They will forget we exist!

And the downward spiral only continues. So we end up either actively posting every day or "working ahead" to have posts go up while we allegedly aren't online. But is it really true that creators are "punished" for not posting regularly?

It's impossible to say for sure, especially since every account and everyone's experiences are different. But one thing is for certain: If you work yourself into exhaustion and end up going weeks, even months without posting because of it, it's going to hurt your brand just as much as it's going to hurt you.

Take a break. For a day or two, or even just for an afternoon. Your entire body of work isn't going to come crashing down because you silenced your notifications and went outside. In the long run, taking a break is going to be better for the future of the content you make, not worse.