Content creators don't have to be on every platform

In case you hadn't noticed by now, there are a lot of social media platforms out there. So many, in fact, that it can be overwhelming for content creators and influencers to maintain accounts on every single one.

Which brings up an important question about online content creation and social media use in general: Does every creator have to be on every platform?

Creators should at least claim their handles everywhere

Even if you don't want to use every social media platform available to you -- and honestly, no one can really blame you for that -- you should at least try to claim your handles on every single one whether you plan to use them extensively or not.

Not only does this give your audience the opportunity to follow you wherever they spend their online hours most, but it also ensures that someone else won't claim that handle and pretend to be you.

Those who want to follow you will find you

Many content creators stopped using X (Formerly Twitter) when management changed and the platform's usability became significantly altered. But many of their audience members fully understood that decision and continued to follow them elsewhere.

As a general rule, if people enjoy your content enough, they will find you wherever you are most active online. Focus on creating content where you want to, and those who want to see it will see it.

The pressure to post content everywhere is manufactured

One major reason for creator burnout -- a common if not increasingly so problem in online spaces -- is that creators are constantly led to believe they need to post "everywhere" to maintain their brand. And that's just not the case.

The same way creators are largely free to make and post the content they want to, they should also be free to decide where that content goes.